Luis
Fernando
Salazar

August 2019 - April 2025 | Remote

Lead Full-Stack Web Developer - KnifeCenter.com

• Led and coordinated cross-functional team in development of React-based admin dashboard unifying fragmented internal tools for product, sales, and support; improved usability, streamlined workflows, and increased team productivity by ~50%, replacing legacy systems.
• Oversaw architecture and team execution of an internal web application built with Next.js, Express (Node.js), Python, MongoDB, and Auth.js; guided implementation strategy to ensure scalability, maintainability, and accelerated feature development by ~50%.
• Directed component development strategy and delegated tasks to build reusable React components—including data tables, schedulers, and mega menus—used throughout the admin pages; reduced UI build time by ~60% and improved consistency.
• Led data engineering efforts and assigned responsibilities to streamline platform migration; created Node.js tool to convert 30+ flat-file databases into MongoDB via Mongoose schemas, removing over 100+ hours of manual work.
• Collaborated with CTO, COO, and product stakeholders to align frontend architecture and internal tooling with evolving business needs; improved technical planning and reduced decision cycles through clear, goal-driven communication across departments.
• Mentored and coached junior developers while implementing coding standards, scalable patterns, and review processes; fostered collaboration, improved code quality, and reduced onboarding time across the team.

March 2016 - July 2019 | Hybrid

Lead Full-Stack Web Developer - Nutranext, LLC

• Directed front-end development and configuration of Magento 2 and 1 websites for major consumer brands; led team in delivering responsive, branded experiences while optimizing performance. Overhauled toolset to improve code flexibility and reliability across projects.
• Spearheaded modernization of dev workflow by implementing Git-based version control, feature branch strategies, Jenkins CI, and automated deployments; eliminated manual release steps, improving delivery speed and reliability, and boosting team velocity by ~30%.
• Defined and enforced coding standards, scalable architecture patterns, and team-wide best practices; mentored junior developers, raising overall code quality and accelerating onboarding by ~40%.
• Partnered with marketing, design, and product to align technical execution with branding and customer experience strategy; led front-end delivery of campaigns across multiple sites, enhancing collaboration and rollout accuracy.
• Led implementation of PCI compliance across all front-end platforms, translating auditor recommendations into technical requirements; achieved full compliance within deadline, ensuring secure handling of payment data and reducing business risk.
• Worked on the development of a cross-platform mobile app using React Native, while maintaining a legacy Cordova application during the transition.

September 2014 - March 2016 | On-site

Full-Stack Web Developer - Revelex Corp.

• Developed advanced single-page booking engines using Backbone.js, SASS, and HTML5 for high-profile hospitality and travel clients; delivered responsive, brand-aligned user experiences that improved engagement and customer satisfaction.
• Converted static design mockups into fully functional front-end applications, collaborating with designers and product owners to clarify specs and iterate quickly; consistently delivered high-quality solutions within tight release schedules.
• Contributed to team-building in Scrum-based agile environment; actively participated in sprint planning, stand-ups, and QA discussions, helping improve development standards, sprint velocity, and team collaboration.
• Led development of high-visibility hotel website for BahaMar.com using WordPress; managed front-end implementation and stakeholder communication, delivering project on time and meeting all functional, branding, and UX requirements.

January 2010 - January 2015 | On-site

Lead Front-End Web Developer - USSelfStorageLocator.com

• Directed front-end development and maintenance of lead-generation websites using HTML, CSS, and JavaScript; focused on responsive design, cross-browser compatibility, and scalable codebases, resulting in a ~30% increase in conversion rates.
• Set up Git version control and implemented automated testing and deployment pipelines to streamline collaboration and reduce release risk; improved deployment reliability, reduced post-release issues, and accelerated feedback cycles for faster iteration.
• Accurately translated static graphic designs into pixel-perfect, responsive web pages using semantic HTML and modern CSS; ensured visual and functional consistency across all major browsers and devices, contributing to a smoother user experience and stronger brand alignment.
• Integrated REST APIs to retrieve dynamic content and submit lead data to client systems; enabled real-time data flow, improved reliability, and ensured accurate delivery of leads.

2008 - 2014

Web Developer - Various Clients

• Designed and developed custom websites aligned with client goals, improving online presence and user experience; delivered fully responsive, visually cohesive sites across various industries.
• Collaborated with clients to define project scope, translate requirements into technical solutions, and ensure final deliverables met business and branding objectives.
• Delivered CMS and e-commerce websites using WordPress, Drupal, Joomla, and Magento; customized themes from PSDs and implemented mobile-first layouts.
• Developed modular templates, plugins, and shopping cart customizations to extend site functionality; optimized back-end flexibility and front-end usability.
• Managed content updates and ensured accuracy across web properties; maintained relevance for target audiences through regular refresh cycles.
• Monitored performance metrics and user behavior to identify design improvements; applied data-driven adjustments to enhance engagement and usability.
• Provided ongoing support and maintenance, resolving technical issues promptly to ensure consistent uptime and smooth functionality.

Modern React with Redux

2022 - Udemy

Fundamentals of Magento 2 Development

2017 - Magento University

PHP Certification Class

2016 - Zend Framework Organization

AA Architectural Design

2008-2010 - Broward College

Computer Animation

1998-2000 - International Fine Arts College